This article methodologically explores Erich Fromm’s theory of narcissism in socio-theoretical terms while referring to his theory of alienation. It thereby portrays the foundations of an analytical method of far-right politics in the context of capitalism and demonstrates that malignant narcissism touches off fascism without regard to authoritarianism. Essentially, the Freudian psychoanalytic concept of narcissism lies in Fromm’s social theory. However, it is possible to discern the theoretical essence of his social theory characteristically in his conception of alienation. By focusing (...) on this theoretical concern, I argue that in Fromm’s social theory the concept of narcissism works on a sociopathological level, particularly in the way in which it synchronises with alienation, a social phenomenon that fulfils its important functions in conjunction with the marketing orientation under the conditions of a market society, and therefore that the concept plays an overriding role in his theory of alienation. I conclude that the relevance of a Frommian critical social theory of narcissism for our society is best showcased by the concept of postfascism. (shrink)