ABSTRACTIf-thenism is a strategy of paraphrasing seemingly obvious claims in order to avoid their problematic commitments. The success of this strategy, says Yablo, depends on the possibility of reading everyday language conditionals incrementally. The incremental reading is to exclude that the supposition of the antecedent might interfere with the truth of the consequent, as in the standard or ‘interference’ reading. I argue that Yablo's main arguments for the incremental reading are question-begging.