Some situations appear to make moral demands on us – they call for a certain response. How can we account for such paradigmatic moral experiences? And what normative properties or relations are involved? This paper argues that we can account for such moral experiences in terms of moral affordances, where moral affordances are opportunities for fitting action. The paper demonstrates that the concept of affordances helps to generate new insight in moral inquiry, especially in relation to the moral significance of (...) fittingness. (shrink)