How to explain the existence of totalitarian communities in the light of hegemonic ideologies that have been oftentimes, and also quite recently, condemned? How, in the globalizing world, do information islands emerge where people live in isolated semiotic realities? How is it possible to manipulate the masses, proceeding from denounced reasoning and policies? Why can people be subject to regimes typologically similar to those that destroyed their physical and semiotic past? These are issues the article approaches, trying to see logic (...) in the management of semiotic realities through communicative situations, specifically as to how different types of objects in the latter are constructed. Metaneeds used in the construction of semiotic realities indicate the value-based structure of macrosignifieds as elementary units in culture cores. The use of macrosignifieds and skilful manipulation with metaneeds make it possible to create novel semiotic species in closed sociocultural systems that are based on unilateral semiotization of the surroundings and function by autocommunicative feedback loops. The examples given are derived from one of the most elaborate experiments in the creation of New Man and closed semiotic realities – from the territory of the former Soviet Union and the contemporary Putinized Russia. (shrink)

Paul Ekman is an American psychologist who pioneered the study of facial behaviour. Bringing together disciplinary history, life study, and history of science, this paper focuses on Ekman’s early research during the twenty-year period between 1957 and 1978. I explicate the historical development of Ekman’s semiotic model of facial behaviour, tracing the thread of iconicity through his life and works: from the iconic coding of rapid signs; through the eventual turn from classifying modes of iconic signification using gestalt categories to (...) classifying modes of producing iconic sign-functions using minimal units; to the role and importance of iconicity for the study of the facial expression of emotion, both in terms of the similarities between iconic and analogue signs as well as the differences between facial coding and linguistic signification. In this intellectual genealogy, I argue not only that Ekman relied extensively upon conceptualizations and terminologies from semiotic thought for the creation of the Facial Action Coding System (FACS), but also that the question of iconicity is the pivotal problem across the many discoveries and innovations in what I term ‘Ekmanian faciasemiotics’. (shrink)