This article examines a tension within liberal theory by comparing the ideas of liberal virtue in the political theories of Michael Oakeshott and William Galston. On the one hand, liberal society is pluralistic, that is, individuals are free to pursue a variety of ends and purposes. Liberals also argue that liberalism requires a bond of shared characteristics to sustain social unity. Working through the conceptual paradigm of poststructuralism, I argue that Galston fails to resolve this problem as he constructs a (...) liberal individuality that is ‘normalized’ or defined by conformist standards. Oakeshott, conversely, describes a non-normalizing liberalism in which individuals are linked by a common bond of virtue. I argue that these different outcomes spring from the fact that Galston justifies liberal freedom on the basis of ‘instrumentality’ or outcome-orientated considerations, whereas Oakeshott links liberalism with the value of non-instrumentality, or the intrinsic value of acting. (shrink)