Fictionalist theories of metaphor hold that metaphorical utterances aim at fictionality. Fictionalism successfully explains speaker judgments about the truth and aptness of metaphorical utterances, and it also accurately predicts the data around metaphor and autistic individuals (who have deficits in both imaginative play and metaphor comprehension). But fictionalism is not a viable theory of metaphor, despite these merits, because of (what I call) the problem of semantic entailment: semantic entailments that are normally valid fail under metaphorical interpretation, but fictionalism predicts (...) otherwise. I argue this to ultimately show that theorists of metaphor should reject the linguistic side of the fictionalist story; but this leaves open the possibility of accepting psychological fictionalism, i.e., the hypothesis that fiction/make-believe is central to the cognitive processing of metaphor. Coupling psychological fictionalism with a different theory of metaphorical meaning and content (such as contextualism) promises to keep the explanatory upsides of traditional fictionalism while avoiding the problem of semantic entailment. (shrink)