The standard view of communication explains communicative success in terms of sameness of subjects’ mental contents. However, communication seems to happen in the face of people's varying understandings of subject matter. Under the assumption that content is partly individuated by one’s understanding of the relevant subject matter, the presence of mismatch puts great pressure on the standard view. In view of this pressing problem for content sameness, it seems natural to instead propose that content is not the adequate notion to (...) account for communicative success. In this paper, I discuss a new content-neglecting reaction to the mismatch problem (Sandgren, 2019, 2023). Here, we are provided with a new notion -aboutness-, embedded in an original framework -the triangulation theory- to do the work. I raise some issues to this view, which lead to some considerations concerning the desired desiderata for any account of communication. I then show how to meet the mismatch challenge without neglecting content. I develop a content similarity account of communication to capture the necessary coordination between subjects, including those differences in understandings. My proposal shares in Sandgren’s meta-representational approach, but developed in a way that overcomes its problems and which delivers a somewhat novel picture of communication. (shrink)