This article aims to follow the process of adoption of Navya-Nyāya techniques of cognitive analysis in the school of Vedic hermeneutics, Mīmāṃsā, in the sixteenth and the seventeenth centuries, in the larger context of the spread of these techniques in India. I shall argue that this process arises in Mīmāṃsā on the sidelines of the Advaita-Dvaita Vedānta controversy in South India, then subsequently flourishes in Varanasi. These techniques are adopted gradually and selectively, for not all the Mīmāṃsā thinkers choose to (...) use them. (shrink)