Integrative bioethics is a predominantly Croatian school of thought whose proponents claim to have initiated an innovative and recognizably European concept of bioethics capable of dealing with the most pressing issues of our time. In this paper, a critical overview of the integrative bioethics project is undertaken to show that it is, in fact, a poorly articulated and arguably pseudoscientific enterprise fundamentally incapable of dealing with practical challenges. The first section provides the basic outline of integrative bioethics: its historical development, (...) major proponents, geographical context and philosophical foundations. The second section considers its main theoretical shortcomings: the absence of normativity, collapse into ethical relativism and frequent intratheoretical inconsistencies. The third section addresses the issue of typically pseudoscientific features of integrative bioethics: verbose language, constant self- glorification and isolation from mainstream science. The fourth and concluding section of the paper argues that integrative bioethics––regarding its quality, reception and identity––does not merit the “European bioethics” label and is better described as a blind alley of European bioethics. (shrink)