Philosophy of mind is, and for a long while has been, 99% metaphysics and 1% epistemology. But the fundamental question cognitive ethologists face is epistemological: what count as evidence that a creature has a mind, and if the creature does have a mind, what evidence is relevant to deciding which mental state should be attributed to it? The usual answer that cognitive ethologists give is that one’s explanation should be “conservative”. It recommends a two-part plausibility ordering: mindless is preferred to (...) minded, and first-order intentionality is preferred to second-order intentionality. I argue that the principle of conservatism is not a parsimony principle, and it doesn’t have any justification. What is needed is observational test. I also suggest a strategy for designing experiments in the future. What I offered here is a methodological version of naturalism. (shrink)