As the worlds of economics, politics, culture, and communications face a growing wave of globalization that will likely continue, ethical challenges for journalists have also gone global. I propose a clear division between ethics codes for media owners, the public, and professional journalists and present a set of considerations and specific rules applicable only to the last group. In this article I advocate a universal code of journalistic ethics but point out problems and warn against dangers that have made the (...) application of such codes difficult in the past. A universal code should consider the voluntary nature of such an endeavor, the cultural and economic differences in various journalistic traditions, and the problem of producing solutions acceptable to all involved. (shrink)