Alzheimer’s disease is emerging into public view in unprecedented ways. Foremost among these is the embodied form of elderly men and women appearing in commercial imagery for patient advocacy groups or pharmaceutical advertisements, but scientific imagery also seeps into the visual media cultures that surround us. The recent reconfiguration of Alzheimer’s disease is due to expanding ageing populations, an aggressive biopharmaceutical industry becoming a fast-growing material-semiotic realm that is providing powerful images of both gendered and racialized embodiment. Such a visual, (...) and yet highly material, realm is in need of feminist interventions, engaging with the images and ideas that circulate around ageing, medicine, human and non-human embodiment. From a non-representationalist and posthumanist perspective identified as feminist visual studies of technoscience, the authors seek to further the discussion in the direction of understanding the ‘scattered ontologies’ of Alzheimer’s — in laboratory practice, the realm of medical media and in commercial appeals to coherent individuality and human cognition — as gendered domains of figural reality and performative matter. (shrink)

This article contributes to existing feminist technoscience analyses by proposing a new tool for examining how norms governing viable and unviable bodies are discursively constructed in an increasingly technologized world. This tool is the result of synthesizing two existing concepts: white noise from the field of media theory/information studies, and the abject from psychosemiotics/gender studies. Synthesizing these two concepts produces an enriched term for detecting interrelations between discursive disturbances and disturbances in bodily norms. In this article, the synthesized concept is (...) used as a tool to analyse material concerning the assignment of International Nonproprietary Names to biotechnological drugs. Biotech offers itself as a prime testing ground for this new tool, replete as it is with bodily anxieties, powerful discourses and innovative technologies. This article compares three versions of an INN guidance document showing how anxieties about bodily norms are reflected in, and managed through, these documents. (shrink)