Recent discussion of some user-generated material on the Internet has argued that its ‘freshness’ and ‘spontaneity’ offers a new form of ‘authenticity’ in mediated communication. With a focus on YouTube, particularly where extensive use is made of the facility to post text comments on vlogs, it has been suggested that such activities reproduce the feel of ‘face-to-face communication’. Interestingly such accounts echo previous debates about broadcast talk, although YouTube is defined as a species of ‘post-television’. This article assesses these claims (...) through a case study of one practice of user-generated communication on YouTube, the so-called ‘make-up tutorial’. It takes an approach to spoken discourse analysis previously developed in the study of broadcast talk, but it also makes some observations about the structure of the YouTube site, by comparison with the discursive ‘regime’ of television. This analysis finds that there are indeed some distinctive communicative practices on YouTube, but rather than assessing these in terms of their ‘authenticity’, it is more useful to consider their ‘communicative entitlements’, which throw new light on the constraints of traditional forms of broadcasting. (shrink)

This interdisciplinary study brings together research on audiences’ participation in the media, and an up-close exploration of communicative entitlement of and for such participation. Viewing visitor books as situated, public media, the study asks two related questions: how museums and institutions that employ this medium frame participation of ‘ordinary’ people in the public sphere, and how, in return, visitors variously articulate their participation. The article first examines the context in which visitor books mediate participation, and how museums frame them so (...) as to invite ‘authentic’ expressions by ‘ordinary’ visitors. The analysis depicts a taxonomy of participation, evincing five types of entitlements found in visitor book texts. These entitlements shed light on how participation in the public sphere is both understood and pursued. The article responds to calls for empirically rich studies on mediation practices and processes. It adds to the literature on communicative entitlements by examining an under-researched hitherto public medium and by illuminating a shift from talk-in-interaction to the context of text-in-interaction. (shrink)