Marketing communication executives are continuously confronted with dilemmas requiring moral deliberation. To better understand morality, media ethicists have applied moral psychology theory to und...

Guided by theories of moral psychology and social identity, one hundred and fifty-three public relations practitioners working in the United States participated in an online experiment that tested...

This longitudinal study examines changes in the moral identity of 48 emerging-adult U.S. college graduates in media-related fields from their first year after college to three years later as they progressed into early work life. Results from four moral psychology survey instruments reflect significant shifts in moral reasoning, relativistic thinking and idealism, coupled with stability in personality traits and character strengths. A fifth instrument found largely positive assessments of workplace ethical climate. The findings suggest that emerging adulthood is an important (...) time for the development of a robust professional moral self that is characterized by growing maturity in moral judgment that intersects with a foundation of character developed through a variety of influences before, during and after college. Findings have significant implications for young practitioners entering the workplace, media managers working with them, and media pedagogy. (shrink)