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  1. The Dark Side of Machiavellian Rhetoric: Signaling in Reward-Based Crowdfunding Performance.Goran Calic, Rene Arseneault & Maryam Ghasemaghaei - 2021 - Journal of Business Ethics 182 (3):875-896.
    In this study, we explore the impact of Machiavellian rhetoric on fundraising within the increasingly important context of online crowdfunding. The “all-or-nothing” funding model used by the world’s largest crowdfunding platform, Kickstarter, may be an attractive context in which entrepreneurs can utilize Machiavellian rhetoric to reach their funding goal, lest they get no funding at all. This study uses data from 76,847 crowdfunding projects posted on kickstarter.com and develops a dictionary for computer-aided text analysis (CATA) of Machiavellian rhetoric to measure (...)
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