Why was Hufeland’s work on Macrobiotics so successful? It can neither keep its promise to prolong people’s lives nor does it contain any new information (the proposals are indeed most traditional). The article suggests a double answer: Looking back to antiquity was fashionable at the time, and Hufeland managed to combine classical elements with the late 18th century discourse. Second, Hufeland’s point was the holeness of human existence. In his eyes, health is not only a question of the body, but (...) also of character and soul. This concept seems to cope with some deplorable defects of modern medicine. (shrink)