In situations of disagreement in a polarized social world, rational argument is not always successful in persuading those who do not share our beliefs. Narratives of personal experiences have empirically shown to help bridge divides between disagreeing interlocutors, though this raises the question of how particular, personal narratives relate to the universal appeal of argumentation. It also leads us to reflect upon the dangers of these narratives functioning as a type of propaganda that bypasses reason. In this paper, I discuss (...) how understanding narratives as ways to build common ground using standpoint-informed knowledge (hereafter: standpoint knowledge) can explain the empirical belief-changing potential of narratives. Additionally, viewing deliberation in the public sphere as a communal constitution of common ground may alleviate worries of narratives functioning as propaganda and explain how narratives foster perceived rationality, respect and humanity. On this account, our shared history is constantly shaped by narratives that we build together, which also allows for criticism of these narratives in a pluralist public sphere. (shrink)