From a certifier’s perspective, this paper deals with the question of how to bring together the values of producers and consumers in globalized food markets. It is argued that growth and mainstreaming of organic food production cannot be achieved solely by ethically aware consumers signalling their more sustainable purchase decision to the market. In fact, the intrinsic motivation of producers is an indispensable requisite for such a development. It is then the organic movement’s and the certifier’s task to bring together (...) the values of consumers and producers. This challenge is explored in the following by using the example of organic aquaculture. Based on one of the author’s experience in the field of aquaculture certification since the late 1990s, in about twenty countries and with most aquaculture animal species, the paper examines critical value-based aspects that are prominent from the perspective of sustainability. These are: use of problematic substances in aquaculture production, stocking density, origin of feedstuff, certification procedure, and small-scale farming versus large aquaculture companies. On this basis, the paper describes and analyses attempts to formulate respective organic certification standards. In order to bring about organic aquaculture, it is argued that consumers’ choices alone are not sufficient and that successful transformation to sustainable aquaculture also needs to take into account values and preferences of producers. (shrink)

This article analyses the interplay between the International Federation of Organic Agriculture Movements (IFOAM) standard, Buddhist socio-economic imaginaries, and values within the global production network (GPN) of organic rice. It asks, _“How do transnational standardisation and local values interact in the global production network of organic rice?”_ Little research has been conducted on the imaginaries and values embedded in the GPNs of organic food. This research aims to fill this gap by examining the transition to organic agriculture among two prominent (...) organic rice farming communities in Thailand, namely the Naso Producer Group and the Ban Thap Thai Organic Agricultural Cooperative. The article draws on a combination of desk research; interviews with governmental and non-governmental officials, standard experts/certifiers, and representatives of the IFOAM; focus group discussions and photo-elicitation sessions with organic rice farmers; on-site observations; and participant observations of mindfulness meditation courses and interviews with Buddhist monks. The results show that Buddhist socio-economic imaginaries have informed the way in which Thai organic rice farmers reconnect to their arable land through an organic farming method, enabling them to live meaningfully and mindfully. This implies that the connectivity of the GPNs of organic rice is not created purely by standards and certifications formulated by transnational private actors; rather, it is also shaped to a large extent by community values and shifts in local mindsets. This article contributes to the literature on food philosophy in the developing world and the governance of the GPNs of organic rice. (shrink)

AbstarctThis research responds to the call for a greater understanding of how sustainable consumption leads to quality of life. Previous studies have not yielded conclusive evidence regarding whether individuals’ sustainable consumption promotes well-being. We theorize that both well-being and sustainable consumption should be conceptualized and measured as multi-faceted constructs to reconcile and understand the contradictory previous findings. This study examines the association between three dimensions of sustainable consumption: purchasing, simplifying and activism, and the six markers of psychological well-being in a (...) sample of 423 young consumers. The findings show that the relationship between sustainable consumption and happiness is more intricate than depicted in previous studies. Happiness is mainly derived from simplifying behaviors, whereas engaging in activist behaviors is associated with lower levels of psychological well-being. Understanding the relationship between SC and well-being may help leverage points of action to support sustainable consumers and persuade more young consumers to embrace this lifestyle. (shrink)

Contemporary global politics is characterized by an increasing trend toward experimental forms of governance, with an emphasis on private governance. A plurality of private standards, codes of conduct and quality assurance schemes currently developed particularly, though not exclusively, by TNCs replace traditional intergovernmental regimes in addressing profound global environmental and socio-economic challenges ranging from forest deforestation, fisheries depletion, climate change, to labor and human rights concerns. While this trend has produced a heated debate in science and politics, surprisingly little attention (...) has been paid on the effects of private governance on questions of distribution and justice. This is highly problematic. At the beginning of the twenty-first century global inequalities are greater than ever before, while rapid economic, social, political, and environmental changes threaten to further derail sustainable development and humanitarian objectives. If private governance creates or intensifies some of the pressing global inequalities (e.g., food security), and alleviates others (e.g., environmental degradation), from a business ethics perspective, we need to know which aspects need to be strengthened and where appropriate interventions are necessary and desirable. This paper proposes a framework to examine and classify the distributive outcomes of private governance institutions through the lenses of one particular approach to distributive justice, the capability approach. Empirically, it focuses on agrifood one area where the controversy regarding the distributive concerns of private governance are particularly pronounced. (shrink)

This paper examines how employing the capabilities approach in conceptualizing sustainable development allows reasoning and specifying claims for more sustainable lifestyles. In doing so, it focuses on the example of food consumption because it constitutes an ‘sustainability hotspot’ as well as a paradigmatic example for the tensions between individual lifestyles on the one hand and societal consequences of such lifestyles on the other. The arguments developed in the paper allow rebutting two common objections against claims for individual changes in food (...) consumption. These are, first, that more sustainable food consumption constitutes a societal issue so that asking individuals to behave more sustainably is unnecessary. The second objection argues that such claims infringe on the individuals’ freedom of choice and morally overburden individuals. I first outline a conception of sustainable development that draws on the capabilities approach. Subsequently, I develop a more specific account of what is meant by more sustainable food production and consumption. Finally, I draw on this account to rebut the above-mentioned objections against claims for more sustainable food consumption. (shrink)

Food has become a prominent object of everyday moral discussions. This study examines how gender, political orientation, and country of origin are connected to moral foundation endorsement in food-related moral thinking. Respondents were university students (N = 371) from Finland, Denmark, and Italy who completed a word association task, in that given stimulus words were “ethical food” and “unethical food.” Results showed a presence of five moral foundations in the data, and indicated high prevalence of the Purity/Sanctity foundation in food-related (...) moral thinking. As expected, gender differences emerged in the endorsement of the Fairness/Reciprocity and the Purity/Sanctity foundations. Also, between-country differences emerged in four of the five moral foundations, indicating that even within Europe countries may differ from each other in their endorsement of foundations. The results also verified the previously found effect of political orientation in three of the five moral foundations, although the study used a completely new and different type of method compared with previous studies. The study concludes by proposing more cross-national comparative studies where the focus is on the specific objects of moral thinking. (shrink)