This paper explores the derogatory uses of nicknames within closely-knit social settings such as villages, households, and schools. By examining ethnographic and psychological data on nicknaming practices, this paper contends that pejorative nicknames and slurs share structural and functional attributes. On the one hand, pejorative nicknames and slurs can elicit deep offence regardless of the speaker’s intentions or whether they occur within speech reports. On the other, pejorative nicknames can contribute to creating and reinforcing unjust intra-group hierarchies, hence mirroring the (...) role of slurs within a smaller social scale. To explain these shared attributes, this paper argues (i) that both forms of verbal aggression index multiple dimensional qualities such as ‘negative valence’, ‘neutral arousal’, and ‘high dominance’ rather than discrete emotional categories such as ‘contempt’ or ‘anger’, and (ii) that the expression of high dominance in social interactions underlies their capacity to offend. Then, it translates this hypothesis into a Bayesian model of sociolinguistic variation inspired by Heather Burnett’s work on identity construction, thus integrating pragmatic reasoning into a psychologically informed framework for interpreting emotional cues. By studying both phenomena in tandem, this paper shows how understanding nicknaming dynamics within smaller speech-act communities can contribute to our comprehension of the derogatory impact of slurs in more intricate social contexts. (shrink)