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  1. Protesting too much: Self-deception and self-signaling.Ryan McKay, Danica Mijovi??-Prelec, Dra?? en Prelec, William von Hippel & Robert Trivers - 2011 - Behavioral and Brain Sciences 34 (1):34.
    Von Hippel & Trivers (VH&T) propose that self-deception has evolved to facilitate the deception of others. However, they ignore the subjective moral costs of deception and the crucial issue of credibility in self-deceptive speech. A self-signaling interpretation can account for the ritualistic quality of some self-deceptive affirmations and for the often-noted gap between what self-deceivers say and what they truly believe.
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