Pragmatic Critical Realism has been acclaimed by several scholars as one of the most versatile, application friendly and philosophically consistent paradigms for the social sciences, especially management research (Fleetwood and Ackroyd 2004). One of the more visible methodological offshoots of this epistemological school, being the case study, which has been extensively deployed as a dominant method in strategic management, organizational studies and marketing literatures. Until recently, there was some consternation in the academic world about the insufficiency of recourses available to (...) aggregate individual case studies and extract more generalizable learnings within delimited boundaries. However, the development of the QCA (Qualitative Comparative Analysis) by Ragin (2000; 2014) has changed that perception. In this paper, we argue that all of these case study-based methods, especially as they relate to Norbert Elias’ conception of figurations, and all of which fall under the broader heading of the Abduction methodology; are especially suited to gaining marketing insights in emerging market economies for a host of reasons. This is the issue that we seek to explore through theoretical argumentation and to establish with a review of the methods literature. (shrink)

In this article I look at CR (critical realism)1 as chiefly exhibited in the seminal theory of Ron Bhaskar – in particular, his early theory of transcendental realism. I examine its mechanisms of thought and pick out some difficulties with the theorisation relative to its deployment by OS theorists and relative to recent attempts to deploy CR as a theory which can bridge the fork in the constructivist and realist areas known as a form of ‘divide’ in the discipline (fault (...) line). I also try and attempt a more in-depth philosophical analysis of the ideas of CR to gain an insight into its nature and what it can offer both as an apodictic system of philosophical insights with aspects of a belief system – but also relative to its realist-related claims towards veridical knowledge of kinds. I make comparisons with other theorists and philosophers including Kant, Derrida, Hume and Aristotle. I close with insights into how a closer scrutiny of CR thought as it is entering OS is necessary to understand the evolving nature of the inter-relationship of ontology and the ontic, in relation to the fault line described. (shrink)