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  1. Consumer perceptions of greenwashing: lessons learned from the fashion sector in the UAE.Sufia Munir & Vivek Mohan - 2022 - Asian Journal of Business Ethics 11 (1):1-44.
    The practice of ‘greenwashing’ may be characterized as the fabrication of green claims by organizations to portray a positive image. Greenwashing has not been examined in the United Arab Emirates, and the fashion sector is considered the second largest consumer of harmful chemicals, excessive water use, and non-compliant waste management practices behind the oil and gas sector. Using in-depth semi-structured interviews with fast fashion consumers in the UAE, an exploratory qualitative inquiry was conducted with a focus on the ‘seven sins (...)
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