I analyze a type of practice related to inquiry: treating things as zetetically relevant to questions, and argue that this practice is a central normatively evaluable way to extend lines of inquiry. My strategy is to introduce the practice and its normative features by examining its relationship to something already well-understood: the ways that news stories produced by journalists frame events. I then argue that the same core zetetic practice can be found across domains, just not in journalism. Finding the (...) same practice across such different human settings suggests it is a core feature of inquiry. (shrink)