Since the publication of Brent Berlin and Paul Kay's Basic color terms in 1969 there has been continuing debate as to whether or not there are linguistic universals in the restricted domain of color naming. In this paper I am primarily concerned with the attempt to explain the existence of basic color terms in languages. That project utilizes psychological and ultimately physiological generalizations in the explanation of linguistic regularities. The main problem with this strategy is that it cannot account for (...) a particular subset of basic color words: words that the Berlin-Kay tradition calls “composite”. The existence of such words does not compromise the claim that there are basic color words. It does suggest that such words—and basic terms in general—require a more complex type of explanatory strategy than much contemporary work on color naming supposes. It is my main contention that the central problems with the Berlin-Kay tradition arise from the difficulty of linking conceptually and empirically disparate domains: linguistic, psychological, physiological. What is needed is not an attempt to reduce color naming to biology or to culture but, rather, an adequate conceptual account of how people may come to have and use basic color terms—an account which stands between the biological and the cultural. (shrink)

The resent paper reviews three phases in the literature on cognition and colour, and also Luria's (1976) observations of the effects that literacy and/or schooling have on colour naming and colour categorization. It is argued that Luria's own interpretation of his findings is partiafly flawed by inconsistency, and by ethnocentric presuppositions concerning mediation and abstraction. A revised interpretation is proposed that draws on Gibson's (1950, 1966) contrast between direct and indirect perceptions. It is suggested that language usage and cultural practices (...) come to exert a joint effect upon the experience of colour by selectively directing attention towards or away from the various perceptible aspects of coloured objects. (shrink)

In Basic Color Terms, Berlin and Kay argued for a restricted number of "basic" color words—words they claimed to be culturally universal. This claim about language was buttressed by psychologist Eleanor Rosch's famous work on color prototypes. Together, the works of Berlin and Kay and Rosch are the foundation for a contemporary research tradition investigating the biological foundations of color naming. In this article, the author describes some common objections to the works of Berlin and Kay and Rosch and argues (...) that they are not significant. The claim that explanations of color naming ought to be strictly cultural also is discussed and rejected. (shrink)