Lewis Carroll published a system of logic in the symbolic tradition that developed in his time. Carroll’s readers may be puzzled by his system. On the one hand, it introduced innovations, such as his logic notation, his diagrams and his method of trees, that secure Carroll’s place on the path that shaped modern logic. On the other hand, Carroll maintained the existential import of universal affirmative Propositions, a feature that is rather characteristic of traditional logic. The object of this paper (...) is to untangle this dilemma by exploring Carroll’s guidelines in the design of his logic, and in particular his theory of existential import. It will be argued that Carroll’s view reflected his belief in the social utility of symbolic logic. (shrink)