We defend deflationism about truth against a pressing challenge, which is to explain how deflationists can understand the role that the _concept_ of truth appears to play in accounts of several other philosophically important concepts. We provide three strategies that deflationists can employ in response to the specific challenge regarding assertion that has been raised in several recent articles, viz., that the truth concept plays an ineliminable explanatory role in an account of assertion. We then show how to extend our (...) strategies to accounts of other central philosophical concepts, by applying them to accounts of belief, knowledge, and logical validity. The result is a set of recipes for deflationists about truth to employ in developing responses to worries that might be raised about the explanatory role of the truth concept. (shrink)