This paper offers a social phenomenological reading of the globally binding practice of 'social distancing' in light of the precautionary measures against the spreading of the Covid-19 virus. Amid speculation about the far-reaching effects of temporarily applicable measures and foresights about the advent of an ethos that has been heralded by the media as the 'new normal', the ubiquitous phenomenon of social distancing calls for a fundamental ontological elucidation. The purported hermeneutic that is situated in the broader place branding and (...) experiential marketing literatures places Covid-19 in the shoes of Being, and, therefore, imagines how Being would behave ontologically if it were a virus. By positing that the virus does operate like Being, five these are formulated as experiential interpretive categories with regard to the ontological status of Covid-19. The adopted approach makes the following contributions to the extant literature: First, it addresses a wholly new phenomenon in place branding, namely a pre-branded place that is non-negotiable, globally applicable and seemingly equivalent to pure void. Second, it advances the application of phenomenological research in experiential consumption by highlighting the aptness of the so far peripheral (in the marketing discipline) strand of Heideggerian fundamental ontology. Third, it expands the notion of place in the place branding literature, by showing how spatialization is the outcome of temporalization, in line with the adopted phenomenological perspective. (shrink)

Eschatologies often associate this world with darkness and the beyond with light, seeking a move from the former to the latter. This article rethinks the importance of darkness through a reading of Heidegger’s concept of Augenblick, a blink of an eye, which exhibits a moment and site of a “beyond” coming to presence. Thus, the article contributes to approaches that seek to explore the ontological and poetic dimensions of politics. An onto-poetics of darkness draws attention to the presence of the (...) concealed in each moment of actualization and it highlights the way in which the beyond created in the Augenblick involves relation both to other beings and to Being itself. The conceptual problematic of a “beyond” is further explicated through an engagement with Marina Abramović’s performance “The Artist Is Present.” Instead of a move from darkness to light, such eschatology implies inhabiting the darkness of the blink of an eye. (shrink)

Human presencing explores how people’s past encounters with others shape their present actions. In this paper, I present an alternative perspective on human embodiment in which the re-evoking of the absent can be traced to the intricate interplay of bodily dynamics. By situating the phenomenon within distributed, embodied, and dialogic approaches to language and cognition, I am overcoming the theoretical and methodological challenges involved in perceiving and acting upon what is not perceptually present. In a case study, I present strong (...) and weak dimensions of human presencing. In the former, a person uses their body in distinct ways and shapes their immediate ecology to make others present to them. In contrast, in the latter, a person’s past encounter with others powerfully shapes the projections they make onto written digital inscriptions. These findings have implications for how people act in online learning environments and how human activity shapes the machines we use every day. In this way, the paper highlights the complexity of a person as a social being and allows for different approaches to human embodiment in technology. (shrink)

Postphenomenologists and performativists criticize classical approaches to phenomenology for isolating human subjects from their socio-material relations. The purpose of this essay is to repudiate their criticism by presenting a nuanced account of phenomenology thus making it evident that phenomenological theories have the potential for meshing with the performative idiom of contemporary science and technology studies. However, phenomenology retains an apparent shortcoming in that its proponents typically focus on human–nonhuman relations that arise in localized contexts. For this reason, it seems to (...) contrast with one of the core assumptions behind practical ontologies: that socio-practical significance extends beyond an agent’s immediate situatedness in a localized context. Turning to Heidegger’s phenomenology and his notion of ‘de-distancing’, the essay explores how localized phenomena that pertain to human experience connect with global practices and, thus, the possibility of consilience between phenomenological research and present-day STS. (shrink)

ABSTRACT This article takes up questions regarding the interrelation of the given and the undetermined in Augustine’s understanding of the self. As a critical point, it argues that debate regarding the Augustinian self has been marked by an emphasis on given structures that has constricted conceptions of human becoming. This emphasis emerges by way of competing narratives of discovery: Augustine is presented as a discoverer either of a constitutive space of the self, or of a determinative temporality. It results in (...) accounts of formation that occlude the spiritual significance of the full sweep of Christ’s history, from incarnation through ascension. As a constructive point, this article argues that Augustine positions himself to develop a Christological vision of Christian becoming, rooted in attention to all aspects of Christ’s life and work, by understanding space and time not as structures that fix the bounds of human becoming, but rather as realities that take on different forms in accordance with differing modes of love. (shrink)

The paper focuses on the character of the literary and contends that if, instead of accepting the legitimacy of the question “what is literature?” and trying to answer it, one were to subject the question itself to a critical scrutiny—i.e. in order to lay bare what the question presupposes about the literary—it becomes obvious that any attempt to answer the question by uncritically accepting the legitimacy of the puzzle it puts forward can only give rise to contradictions. For the question (...) requires and presupposes for an answer an ontologically independent foundation, and the latter, given its immutability, requires the positing of a reality/representation disjunction—where the latter of the pair permits of and accommodates the experience of change—thereby ensuring that representation, too, requires a foundation, which, due to the impossibility of a foundation being the foundation of its other, that is, mutability, ends up undermining the very possibility of a disjunction, and, hence, the coherence of the foundationalist enterprise. Given that the problem of incoherence is bound to recur in all attempts to explain the literary in a foundationalist framework and given that the logic of foundationalism is one with the logic of nihilism—for the incoherence necessitates the denial of the possibility of literature—a release from the contradictions and a reinstatement of the reality of literature can come about only if one is awakened to the incoherence of the foundationalist undertaking. The resulting turn away from foundationalist thinking to differential thinking—where the incoherence of the demand for coherence is grasped and the reality of time reinstated—sheds light on the twining of the destinies of the literary and the philosophical: if philosophy as differential thinking awakens us to the displacement of being in the flow of time, literature sets into work the displacement of meaning in the functioning of language. This confirms that not only are the attempts to unearth a ground for the literary a mistake, but denying the reality of the literary event—i.e. upon failing to find a ground—is equally a mistake. (shrink)

Recent arguments asserting a topological turn in culture also identify a range of topologically informed interventions in social and cultural theory. Talk of a topological turn evokes both the enduring interest that the field of mathematics presents and the business of analysis in the cultural sphere. This article questions the novelty of this ‘becoming topological of culture’ and digs into a deeper historicity in order to identify the trends that may be said to support the development of topology in the (...) current situation. It also examines the relationship between mathematics considered ontologically and mathematics considered epistemologically, in order to better grasp the significance of the practical abstractions that mathematics as technics manifests. Discussions of Cantor, Russell, Poincaré, Lévi-Strauss, Lacan and others address the background of contemporary mathematical topology. The article goes on to examine Alain Badiou’s principle that mathematics is ontology and concludes with a discussion of the mathematics of Martin Heidegger. (shrink)

Peter Sloterdijk’s Der Ästhetische Imperativ – Schriften zur Kunst is a collection of essays addressing a range of topics in the aesthetic realm, including sound, light, product design, cities and architecture, the human condition, museums, action cinema and the art system. Via a ‘media’-anthropological, historico-philosophical approach, he critiques the ‘aesthetic imperative’ of modern design civilizations by re-evaluating the analogy between universal ethics and aesthetics after Kant. In this way, Sloterdijk argues for a more singular, intensive, socially and environmentally responsible aesthetic (...) experience. (shrink)