This paper argues against two major features of consequentialist conceptions of virtue: Value-centredness and the Hegemony of Promotion as a mode of moral acknowledgement or responsiveness. In relation to the first feature, I argue against two ideas: Value should be understood entirely independently of virtue; and The only right-making respects which serve to make an action better than another is degree of value. I argue that what I call the bases of moral response are several, including also status, the good (...) for, and bonds. Against the Hegemony of Promotion thesis I argue for several modes of moral responsiveness constitutive of virtue. (shrink)