This article explores how media content may facilitate processes of recognition through playfulness and comedy. Mediated recognition is typically understood as a matter of respectful and positive representation of subaltern groups and in terms of struggles for visibility and dignity. Yet at the same time, the media address audiences in much less deferential ways that are nonetheless consequential to processes of recognition: by means of playfulness, subversion, and irreverence. This article introduces the concept of ‘playful recognition’ to account for the (...) contradictory ways in which humor can incite recognition. The article empirically illustrates this concept drawing upon a case study of Svart Humor – a comedy show aired in Norway. On the one hand, this article explores an important yet neglected dimension of mediated recognition, on the other, it introduces a recognition perspective to the study of televised comedy. (shrink)