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  1. Generation Y’s Ethical Ideology and Its Potential Workplace Implications.Rebecca A. VanMeter, Douglas B. Grisaffe, Lawrence B. Chonko & James A. Roberts - 2013 - Journal of Business Ethics 117 (1):93-109.
    Generation Y is a cohort of the population larger than the baby boom generation. Consisting of approximately 80 million people born between 1981 and 2000, Generation Y is the most recent cohort to enter the workforce. Workplaces are being redefined and organizations are being pressed to adapt as this new wave of workers is infused into business environments. One critical aspect of this phenomenon not receiving sufficient research attention is the impact of Gen Y ethical beliefs and ethical conduct in (...)
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  • Does Humour Influence Perceptions of the Ethicality of Female-Disparaging Advertising?Vassiliki Grougiou, George Balabanis & Danae Manika - 2020 - Journal of Business Ethics 164 (1):1-16.
    This article responds to calls for further research on ethical issues in advertising. The study examines whether advertising strategies which use female-disparaging themes are perceived as ethical, and what effect this has on ad and brand attitudes. It also examines whether or not humour assuages ethical evaluations of female-disparaging ads. The findings from an experimental research design, which included 336 British respondents, show that non-disparaging and non-humorous ads are considered to be the most ethical, while disparaging ads are considered the (...)
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  • Ethical Consumers Among the Millennials: A Cross-National Study. [REVIEW]Tania Bucic, Jennifer Harris & Denni Arli - 2012 - Journal of Business Ethics 110 (1):113-131.
    Using two samples drawn from contrasting developed and developing countries, this investigation considers the powerful, unique Millennial consumer group and their engagement in ethical consumerism. Specifically, this study explores the levers that promote their ethical consumption and the potential impact of country of residence on cause-related purchase decisions. Three distinct subgroups of ethical consumers emerge among Millennials, providing insight into their concerns and behaviors. Instead of being conceptualized as a single niche market, Millennials should be treated as a collection of (...)
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