The effects of environmental degradation and climate change are propelling a discourse shift towards regenerative agriculture, yet understanding motivations for implementing regenerative practices on private agricultural lands is still a challenge. We study that challenge within the realm of regenerative ranching, a subcategory of regenerative agriculture. By examining the frequency of values articulated by respondents, a valuation typology stemming from 24 semi-structured interviews with ranchers in Montana, North Dakota, and South Dakota is revealed. Instrumental valuations dominated in the studied region (...) in connection to regenerative ranching practices, although some respondents articulated relational and intrinsic valuations tied to their practices. While this study focuses on regenerative ranching, we posit that a better understanding of the interplay between diverse valuations as they relate to private land management practices is vital to promoting more resilient and thoughtful ecosystem governance. (shrink)