The field of eSports is undergoing a process of developing and evolving with irresistible forces. The process witnesses the ever-refreshing and hybrid meanings and definitions of Sports and eSports in the digital era of technology empowerment and advancing artificial intelligence. This paper calls us to re-construct the meanings and sporting values of eSports, re-evaluate the eSports landscape, going beyond the debate ‘Are eSports Sports?’ and move to re-examine the contextual nature and values of Sports and eSports, as well as their (...) interweaving relationships in contemporary society. It is of significance to explore the way in which the intelligent embodiment of eSports and the virtualisation of traditional sports integrate with each other, offering the potential for fitness and physical exercises and practices in real and virtual spaces. Meanwhile, crucial digital ethics issues are emerging in the field of eSports, potentially challenging and alerting the eSports industry to take timely measurements to maintain the Sport’s integrity. (shrink)