Mitra demonstrates that memory erasure can cause the observer to end up in a different sector of the multiverse with a different destiny, events in the future remote to any possible influence of the observer having radically different probabilities. The concept only applies to an observer defined by a structure of information, so cannot apply to the physical bodies of human observers. However, Everett defines the functional identity of the observer as the contents of the memory, a structure of information, (...) thus in principle Mitra's effect would apply. Here it is shown that not only is this very minimal definition of the observer entirely in accord with the subjective experience of identity of human observers, it is also the only possible definition of a transtemporal observer in a no-collapse universe. With respect to human observers, selective elimination of data is not possible due to the distributed manner in which information is stored in the neural network of the brain, but addition of data works on exactly the same principle. Thus, while it would not be possible to alter the destiny of the observer to reduce the probability of unwanted events to background probability, as in the example Mitra uses to demonstrate the principle, it would be possible to increase the probability of desired events. This would appear to verify certain aspects of folklore which otherwise appear entirely mythical and imaginary. (shrink)