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  1. Information Relevance Model of Customized Privacy for IoT.Wei Zhou & Selwyn Piramuthu - 2015 - Journal of Business Ethics 131 (1):19-30.
    Motivated by advances in mass customization in business practice, explosion in the number of internet of things devices, and the lack of published research on privacy differentiation and customization, we propose a contextual information relevance model of privacy. We acknowledge the existence of individual differences with respect to unique security and privacy protection needs. We observe and argue that it is unfair and socially inefficient to treat privacy in a uniform manner whereby a large proportion of the population remain unsatisfied (...)
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