While the concept of Bildung has acquired international currency in educational and philosophical studies, its moral implications have been obscured by existing educational accounts. I present the moral implications inherent in the term through specific reference to the early works of Wilhelm von Humboldt. In contrast to previous scholarships, where Humboldt’s theory of Bildung has been deployed for drawing on the account of the true end of the human being and the inner process of interaction between the self and the (...) world, I draw on Bildung as a moral conception of promoting a good life for others. To illustrate this conception, I (a) demonstrate the basic structure of Humboldt’s theory of Bildung by examining its four core components, (b) reconstruct Humboldt’s notion of virtue balanced state of various faculties as a moral ideal (c) consider Humboldt’s philosophical historiography to illustrate how Bildung can be mediated at individual and collective levels, and (d) present the concrete forms of the obligation to promote the good lives of others in his anthropological writings. (shrink)