Phenomenological analyses of enjoyment are relatively rare; also, the few known attempts (e.g. Levinas) are elaborated in a transcendental fashion, without reflecting on the socio-historical constituents. The article aims at filling this gap by elaborating a social phenomenology of late modern enjoyment. Firstly, the experience is analysed with the help of general phenomenological descriptions: the visceral, existential and ethical constituents are mapped. The second section explores the structural transformations affecting these constituents, based on various critical theories of modernization: the impact (...) of the reified control over the visceral; social disintegration; persistent inequalities; over-burdening of intimacy is analysed. In the concluding section, a diagnosis of times is elaborated: the cost of controlling enjoyment on the visceral level is the giving up of its existential and ethical constituents. To break this paradoxical cycle, the “actor-networks” (Latour) of visceral stimulation need to be “hacked” by including existential and ethical dimensions as well. (shrink)