ABSTRACT Glen Pettigrove addresses the proportionality principle in ethics, the principle that ‘our actions, attitudes, or emotions should be proportional to the degree of value present in the object or events to which they are responding’. He argues this is inconsistent with some familiar features of common-sense morality. In response, he brings virtuous character into the picture, a move we support but wish to modify. We show that certain helping actions should be guided by whether one has the virtue profile (...) most suited to the situation from among a surrounding network of people. (shrink)