We investigate in intuitionistic first-order logic various principles of preference relations alternative to the standard ones based on the transitivity and completeness of weak preference. In particular, we suggest two ways in which completeness can be formulated while remaining faithful to the spirit of constructive reasoning, and we prove that the cotransitivity of the strict preference relation is a valid intuitionistic alternative to the transitivity of weak preference. Along the way, we also show that the acyclicity axiom is not finitely (...) axiomatizable in first-order logic. (shrink)