This article draws upon data collected as part of a 25-year longitudinal analysis of televised coverage of women’s sports to provide a window into how sexism operates during a postfeminist sociohistorical moment. As the gender order has shifted to incorporate girls’ and women’s movement into the masculine realm of sports, coverage of women’s sports has shifted away from overtly denigrating coverage in 1989 to ostensibly respectful but lackluster coverage in 2014. To theorize this shift, we introduce the concept of “gender-bland (...) sexism,” a contemporary gender framework that superficially extends the principles of merit to women in sports. Televised news and highlight shows frame women in uninspired ways, making women’s athletic accomplishments appear lackluster compared to those of men’s. Because this “bland” language normalizes a hierarchy between men’s and women’s sports while simultaneously avoiding charges of overt sexism, this article contributes to gender theory by illuminating how women can be marginalized in male-dominated, male-controlled settings via individualized merit-based assessments of talent. (shrink)

Relationship and sex counseling are pivotal components of the “therapeutization of society,” which has been identified and widely examined as a key transformation of 21st-century modern Western societies. The particular understandings of gender and sexuality that circulate in those practices contribute to the wider everyday conceptions of intimate life and are thus important to investigate from a feminist perspective. Combining insights from studies on therapeutic cultures, research on intimate relationships, scholarship on postfeminism, and affect theory, this article taps into the (...) often ambivalent ways in which gender equality and sexual rights are articulated in relationship and sex counseling practices. My data are derived from an ethnographic investigation of relationship enhancement events in Finland. Equality was widely supported at these events, but there was no consensus regarding what desirable equality actually looked like. My analysis identifies several contradictory patterns in the data. First, there are statements to the effect that equality has “gone too far.” Second, many experts express tokenized critiques yet remain invested in depoliticizing views. Third, there are acts of resistance that embrace diversity and expand everyday understandings of gender and sexuality. I argue that these patterns constitute a postfeminist sensibility, thus complicating the belief that Nordic countries are exceptionally supportive of equality. (shrink)

This article examines the ways in which ideologies of aspiration, inclusion, and women’s empowerment associated with India’s globalizing knowledge economy are re-framed by young women workers in a small-town business-process outsourcing center two hours outside of Bangalore. Drawing on forty in-depth interviews, I show that, in contrast to their managers’ expectations of individualized work aspirations, women workers draw on both individualistic and domestically embedded articulations of the future in a formulation I call “flexible aspirations.” In articulating flexible aspirations, they draw (...) both on the gendered language of neoliberal self-improvement for the global economy and on the nationalist ideal of rural middle-class feminine domesticity. While insisting that the future is uncertain, young women use flexible aspirations as a symbolic resource to distinguish themselves from both old-fashioned village housewives and promiscuous urban call center girls. I briefly compare these flexible aspirations to young men workers’ strategic articulations of aspiration, which, rather than relinquishing hopes to an unpredictable future, adjust plans to fit known social limitations. This article, drawing on feminist interpretations of Bourdieu, extends the literature on the Indian middle classes by analyzing young women’s aspirations in non-elite social locations. It builds on this feminist scholarship by highlighting ways in which young women use articulations of flexible aspiration as a mode of gendered class distinction. (shrink)