This paper claims that, to the extent that temporal direction figures in physics at all, it is found there as part of the extra-scientific language science employs. The asymmetry between “before” and “after” is not captured by the mathematics of any theory, nor can it be derived from the laws of any theory. This, I argue, is true even of theories whose laws are not time reversal invariant. Recognizing that physics does not yield temporal direction but receives it from the (...) background in which physics develops and operates does not, however, expose any hitherto unknown limitations or deficiencies of physics. The claim is not about physics, but about metaphysical stances regarding physics, specifically, physicalism, which requires from physics to deliver more than it does, or should. Once the place of temporal direction in physics is understood, infamous difficulties can be addressed in a novel way. Issues emerging from the 2nd law of thermodynamics, such as the minimum problem, and the worry that the law generates outlandish predictions, are removed. A side benefit is the recognition that the past hypothesis is superfluous. A final conclusion of the paper is that the relationship between physics and everyday language, far from being a source of difficulties, is healthy and beneficial to both. (shrink)