This paper throws light on the development of experimental zoology in Britain by focusing on the establishment of the British Journal of Experimental Biology and the Society for Experimental Biology in 1923. The key actors in this story were Lancelot T. Hogben, Julian S. Huxley and Francis A.E. Crew, who started exploring the possibility of establishing an experimentally oriented zoological journal in 1922. In order to support the BJEB and further the cause of the experimental approach, Hogben, Crew, Huxley and (...) their colleagues decided to found a society, which led to the formation of the SEB. From its inception the journal was plagued with difficulties that led to the merger of the BJEB and the Biological Proceedings of the Cambridge Philosophical Society in the autumn of 1925. Also discussed are the views that the leading proponents of experimental zoology in Britain in the 1920s expressed towards morphology and how their views further complicate the already much modified ‘revolt from morphology’ thesis. (shrink)