Using qualitative data, this article makes a substantive and formal contribution to the growing academic literature on bodybuilding and the sociology of the body. Placing a question mark against existing knowledge claims, it argues theories ascribing bodybuilding to antecedent predispositions are not sufficient when accounting for the ongoing variable project of creating `the perfect body'. It is asserted that physique bodybuilding (as opposed to weight-training) in the late 1990s could be independent of the `masculinist imagery' of `the muscular body' alongside (...) feelings of gender and personal insecurity, but is increasingly dependent upon an acquired `ethnophysiological' appreciation of `excessive' muscularity. This phenomenological argument, which asserts the agency of bodies in social processes, focuses upon male participants' spatially and temporally contingent heterogeneous body-projects. (shrink)