This paper is concerned with removing the identity schema from the axiomatic basis of deontic conditionals. This is in order to allow a stipulated ideal to be contrary or opposite in nature to the fact it is predicated upon. It is desirable, or so it is argued, to retain the order-theoretic orientation of preferential semantics towards the analysis of deontic conditionals, more specifically of maximality semantics in the tradition from Bengt Hansson. So understood, the problem involves abstracting away the settledness (...) assumption that is built in to maximality semantics. This is the assumption that what is optimal given ϕ is that which all the best ϕ-states have in common, notably ϕ itself. We propose a solution based on a strict and finite preference relation over which deontic conditionals are evaluated by letting ϕ-states evolve freely, as fate or fortune would have it, into different possibly ensuing optima that may but need not be ϕ-states themselves. The result is a deontic conditional that does not have identity. This new conditional is shown to be a proper generalization of the Hansson conditional. Hansson’s conditional can be recovered in the new idiom as a special case. Indeed, the new semantics is general enough to cover several apparently very different conceptions of deontic conditionality. For instance, the input/output logic known as basic output is a sublogic of the new system. This is somewhat surprising and suggests that there may yet be unity to be had in the field of deontic logic. (shrink)