One’s own face possesses two properties that make it prone to grab attention: It is a face, and, in addition, it is a self-referential stimulus. The question of whether the self-face is actually an especially attention-grabbing stimulus was addressed by using a face– name interference paradigm. We investigated whether interference from a flanking self-face on the processing of a target classmate’s name was stronger than interference from a classmate’s flanking face on the processing of one’s own name as the target. (...) In a control condition a third familiar face served as the flanker for both decisions from the participant’s own name and from the classmate’s name. The presentation of the self-face as a flanker produced significantly more interference on the identification of a classmate’s name than the presentation of that classmate’s face did on the identification of one’s own name. This result was due to the interfering power of the self-face and not to a particular resistance of one’s name to interfering facial stimuli. We argue that the emotional value or the high familiarity of one’s own face may explain its attention-grabbing property. (shrink)

Previous studies suggested that emotions can be correctly interpreted from facial expressions in the absence of conscious awareness of the face. Our goal was to explore whether subordinate information about a face’s gender and race could also become available without awareness of the face. Participants classified the race or the gender of unfamiliar faces that were ambiguous with regard to these dimensions. The ambiguous faces were preceded by face-images that unequivocally represented gender and race, rendered consciously invisible by simultaneous continuous-flash-suppression. (...) The classification of ambiguous faces was biased away from the category of the adaptor only when it was consciously visible. The duration of subjective visibility correlated with the aftereffect strength. Moreover, face identity was consequential only if consciously perceived. These results suggest that while conscious awareness is not needed for basic level categorization, it is needed for subordinate categorization. Emotional information might be unique in this respect. (shrink)

Stone and Valentine presented masked 17 ms faces in simultaneous pairs of one famous and one unfamiliar face. Accuracy in selecting the famous face was higher when the famous person was regarded as “good” or liked than when regarded as “evil” or disliked. Experiment 1 attempted to replicate this phenomenon, but produced a different pattern of results. Experiment 2 investigated alternative explanations and found evidence supporting only the effect of response latency: responses made soon after stimulus onset were more accurate (...) to liked than to disliked faces, whereas responses made after a longer delay were equally accurate to disliked faces. It appears that the effect of negative valence was corrected within the space of a few hundred milliseconds. Experiment 3, using an affective priming paradigm, supported the concept that an early-arising effect of valence is corrected if it is misleading to the directed task. (shrink)