In the twenty-first century, a widening array of unassuming fruits, vegetables, seeds and grains have been crowned “superfoods.” While many are exotic imports marketed to Western consumers through neocolonial narratives, others are familiar domestically-grown supermarket staples spectacularly rebranded. Why has “superfood” status become so central to the American produce industry? What sort of subjectivities does a superfood cultivate among consumers? This paper charts the ascent of the almond to superfood status as the latest in a series of spatial fixes alleviating (...) the pains of chronic overproduction. The spatial-fix is a material-semiotic process with important psychosocial dimensions often downplayed in the historical materialist tradition. Drawing on historical archives, advertising materials, interviews with current and recently retired almond industry marketing professionals, and observation at the annual industry conference from 2015 to 2018, I show that as almond production surges the industry must constantly work to change the way consumers see almonds and the way they see themselves. While consumers resist and reinterpret the shifts in food meanings fashioned to compensate for overproduction, a century of effective material-semiotic fixes attests to the industry’s influence on foodways. The case of almonds is used here to theorize the broader superfood trend and its imagined “super” subjects as produced through the political economy of industrial agriculture. Understanding the political economic underpinnings of superfoods reveals not only the historical foundation of this contested contemporary food phenomenon, but also sheds light on the metamorphoses of food meanings fundamental to agrarian capitalism. (shrink)

Some models anticipate that liberalized agricultural trade will lead to increased crop diversity, while other models make the opposite claim. These positions were explored in southwestern British Columbia, Canada where, between 1992 and 1998, government subsidies and other measures designed to protect horticultural farmers were lifted, exposing these farmers to foreign competition. Public hearings on the future of agriculture provided an opportunity to tap the knowledge and experience of people affected by this transition. Analysis of transcripts from these hearings, which (...) was confirmed by industry data, shows that trade liberalization has led to the loss of the local fruit and vegetable processing industry. Stakeholders saw the loss as a major factor affecting the choice of crops grown locally. To test this assertion, crop diversity data were analyzed, differentiating crops grown for the processing industry from those grown for the fresh market. Results show that crop diversity increased for processing crops but not for fresh crops. Farmers who used to produce commodities for the fruit and vegetable processing industry seem to have been forced to find new crops to cope with the decline in the processing industry. Here then is a case where the effects of trade were indirect (they were mediated by another variable: the loss of the processing industry) and variable (they differed for the two groups of crops). This may have significant environmental implications as scientific research shows that diverse agro-ecosystems are better able to withstand pest outbreaks and require less agri-chemicals than simple systems. (shrink)

Drawing from a four-year study of US science institutions that support biological control of arthropods, this article examines the decline in biological control institutional capacity in California within the context of both declining public interest science and declining agricultural research activism. After explaining how debates over the public interest character of biological control science have shaped institutions in California, we use scientometric methods to assess the present status and trends in biological control programs within both the University of California Land (...) Grant System and the California Department of Food and Agriculture. We present available data on the number of scientific positions and the types of positions to discuss the impact on the amount of public interest research on biological control in California. We use sociograms to depict how biological control science networks have been reconfigured over time. Our quantitative and qualitative analyses indicate that the following factors contributed to the decline of biological control science in California over the 45-year period analyzed: (1) the institutional reconfiguration of university research priorities; (2) the fraying networks within and increasing specialization of biological control science; (3) the transformation of the social organization of the life science work, including privatization; and (4) the abandonment of this thematic area by civil society activist groups. This broad array of forces suggests that biological control, as a public interest science, will require a deliberate intervention, based on advocacy of clear public interest criteria. (shrink)