Many philosophers working today on the normativity of language have concluded that linguistic activity is not a matter of rule following. These conversations have been framed by a conception of linguistic normativity with roots in Wittgenstein and Kripke. In this paper I use conceptual resources developed by the classical American pragmatists and their descendants to argue that punctate linguistic acts are governed by rules in a sense that has been neglected in the recent literature on the normativity of language. In (...) the course of arguing for this conclusion I defend a Kantian conception of rationality as rule-obeying activity, and I argue that this conception is compatible with a naturalistic understanding of ourselves as rational beings governed by rules of thought and action. (shrink)