The present article develops a new approach to intellectual history and sociology of knowledge. Its point of departure is to investigate the conditions under which social thinkers assume the iconic reputation. What does it take to become ‘a founding father’ of a humanistic discipline? How do social thinkers achieve the status of a trans-disciplinary star? Why some intellectuals attract tremendous attention and ‘go down in history’ despite personal and professional failures, while others enjoy only limited recognition or simply sink into (...) oblivion, even if they have met all the standards of their day? Quite a few sociologists have tackled this elusive issue. Pierre Bourdieu, Michele Lamont and Randall Collins are among those who fleshed out strong explanatory frameworks. This project adds to this body of knowledge by emphasizing cultural factors that these authors downplayed in their seminal accounts, despite being aware of their significance. By showing why these underdeveloped aspects of their works need to be incorporated into the debate and how this can be achieved, this article introduces a new theorization of the iconic, lasting intellectual reputation substantiated by evidence from the lifeworks of Bronisław Malinowski and Michel Foucault. As such, it aims, minimally, to make sociology of knowledge decisively ‘cultural’. Maximally, it seeks to demonstrate that the iconic success of intellectual intervention in social theory depends on carefully performed and contingently mediated engagement with the binary systems of symbolic classification. (shrink)