Definition of the problem Organizations, being important intermediaries of modern, highly differentiated, and pluralistic societies, are a key place of decision making. This especially applied to health care organizations. Arguments Organizations and their processes are reconceptualized and eminently challenged by digitization and cross-linking in the World Wide Web. Thus, organizational ethics also needs to be reconceptualized. Conclusion The paper provides scenarios of some of the crucial issues of organizational ethics in light of digitization.