Too often, advocates of domain-specific belief systems overlook the implications of their beliefs when choosing communications technologies and strategies, although they rarely overlook the importance of content. This essay argues that both environmentalism and sustainable agriculture, as systems of belief, favor certain strategies of generating and distributing information over others; that is, the essay argues that both the content and form of communications imply certain value preferences, hence both are subject to value-relevant choices. An additional purpose of the essay is (...) to set a context for this special edition of Agriculture and Human Values. Collectively the articles in this edition discuss a wide variety of issues, including but not limited to questions connected to information generation, access to information and information technologies, and the value systems conveyed by communications vehicles, including what is conveyed and different discussions of what should be conveyed. This essay looks at the importance of four sets of domain-specific value systems (environmentalism, sustainable agriculture, and the conventionalism counters to both of these) for two different sets of value systems connected to information generation, and further discusses each of these value sets in connection to choosing asymmetrical or symmetrical communications. It is hoped that this discussion of the flow of information, from generation to distribution, will provide a context for reading the edition as a whole. (shrink)

Since 1984, the AHV journal has provided a key forum for a community of interdisciplinary, international researchers, educators, and policy makers to analyze and debate core issues, values and hopes facing the nation and the world, and to recommend strategies and actions for addressing them. This agenda includes the more specific challenges and opportunities confronting agriculture, food systems, science, and communities, as well as broader contextual issues and grand challenges. This paper draws extensively on 40 years of AHV journal articles (...) and reviews and begins with a focus on a limited number of key grand challenges (climate change and global warming; threats to democracy and the growing neo-nationalism, populism, and authoritarianism; and increasing national and international inequality). With these challenges as the underlining context, the remainder of the paper addresses core journal themes of sustainable agriculture and local food systems, citizen and public science, and empowered communities. Highlighted are numerous important journal contributions to the analyses and recommendations to address these hopes and themes. I conclude that these themes and hopes not only deserve to live but are essential for changing and redirecting an unsustainable and destructive environmental, economic, political and social agenda to a viable, livable and just democratic society. (shrink)

Communication cannot be overlooked as a component of sustainable agriculture; theoretical perspectives from communication science, such as coorientation and information systems analysis, can suggest ways to help improve the chances for sustainability, as can attention to specific types of communication. Communicationabout sustainable agriculture, which creates political-economic and social environments that promote development of sustainable systems, must more clearly define sustainability and what is to be sustained and must help producers and the public “think agroecologically.” Communicationof sustainable agriculture, which creates and (...) disseminates information about how to farm and consume sustainably, must expand the standards for what constitues valid information by increasing farmer participation in production research and easing farmer access to media to disseminate on-farm trial findings. (shrink)