Recent developments in AI and robotics enable people to create _personalised digital duplicates_ – these are artificial, at least partial, recreations or simulations of real people. The advent of such duplicates enables people to overcome their individual scarcity. But this comes at a cost. There is a common view among ethicists and value theorists suggesting that individual scarcity contributes to or heightens the value of a life or parts of a life. In this paper, we address this topic. We make (...) five main points. First, that there is a plausible _prima facie_ case for the scarcity threat: AI may undermine the value of an individual human life by making us less scarce. Second, notwithstanding this prima facie threat, the role of scarcity in individual value is disputable and always exists in tension with the contrasting view that scarcity is a tragedy that limits our value. Third, there are two distinct forms of scarcity – instrumental and intrinsic – and they contribute to value in different ways. Fourth, digital duplication technology may undermine instrumental scarcity, to at least some extent, but the axiological consequences of this are highly variable. Fifth, digital duplication technology does not affect intrinsic scarcity, and may actually heighten it. (shrink)